The CRM Coordinator will configure, deploy, and customize the university’s Customer Relationship Management (CRM) system to enhance student recruitment, engagement, and retention efforts. The position will collaborate closely with various departments within the university to ensure the CRM system is effectively utilized to meet FHSU enrollment goals. The position will provide training and ensure data operations. The ideal candidate will have a strong understanding of CRM principles, excellent communication skills, and the ability to analyze data to drive strategic decision-making.
Minimum Qualifications
- Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
- Must have one to three years of professional experience with enhance student recruitment, engagement, and retention efforts.
Preferred Qualifications
- Master's Degree
- Proven experience in CRM management, preferably in a higher education setting.
- Proficiency with CRM software and related tools.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication skills, including written, verbal, and presentation abilities.
- Ability to work collaboratively in a cross-functional team environment.
- Project management skills with the ability to manage multiple priorities and deadlines effectively.
- Knowledge of higher education industry trends and best practices in student recruitment and retention.
Application Deadline: Applications will be accepted until the position is filled. Review of applicants will begin on August 8, 2024.
Start Date: August 2024
Responsibilities:
CRM System Management:
- Oversee the university's CRM system, including configuration, customization, and system maintenance.
- Ensure data integrity and accuracy within the CRM database.
- Implement best practices for CRM usage across departments and user groups.
- Provide training and support to staff members on CRM utilization and functionality.
Strategy Development:
- Develop and implement CRM strategies aligned with the university's objectives.
- Collaborate with stakeholders to identify key performance indicators (KPIs) and metrics for evaluating CRM effectiveness.
- Analyze data to identify trends, opportunities, and areas for improvement.
- Recommend enhancements to CRM processes and workflows to optimize student recruitment, engagement, and retention.
Student Recruitment and Enrollment:
- Utilize the CRM system to support recruitment activities, including lead generation, nurturing, and conversion.
- Collaborate with stakeholders to develop targeted communication campaigns to attract prospective students and guide them through the enrollment process.
- Work with Marketing to track and analyze recruitment metrics to assess the effectiveness of marketing efforts and identify areas for improvement.
Student Engagement and Retention:
- Implement strategies to enhance student engagement and retention through the CRM system.
- Support the development of personalized communication plans to support student success initiatives and extracurricular involvement.
- Monitor student engagement metrics and intervene proactively to address at-risk behaviors and promote student satisfaction.
Cross-Functional Collaboration:
- Collaborate with admissions, academic department, graduate school, marketing, online, student success, and others to align CRM initiatives with FHSU goals.
- Serve as a liaison between technical teams and end-users to facilitate effective communication and problem-solving.
- Coordinate and assist the Tiger Tech department to ensure system integration and compatibility with other university systems and platforms.
Required Application Documents: Applicants should submit a cover letter, resume, and names and contact information for three professional references. Applicant documents should be submitted in one PDF.
If you have questions regarding the position, please contact:
Kristin Herl - Director, University Marketing
Community of Hays
FHSU is located in Hays, a vibrant college town of approximately 20,000, located halfway between Kansas City and Denver on Interstate 70. Hays is the regional center for education, health care, professional services, shopping, culture, and recreation for the western half of Kansas. The community boasts excellent recreational programs and facilities, including the comprehensive Center for Health Improvement, Hays Aquatic Park, Smoky Hill Country Club, Hays Municipal Golf Course, and extensive walking, running, and biking trails. Hays is within 45 minutes of two large lakes that offer great opportunities for boating, fishing, and camping. The Hays Municipal Airport provides connecting service to Denver with several flights daily. The Hays community is home to excellent Pre-K and K-12, public and private schools. With over 60 restaurants, major retail outlets, a low unemployment rate, and very short commute times, the city provides a safe, welcoming, low-cost, high-quality living environment for the residents who call "Hays, America" home.
Notice of Non-discrimination: Fort Hays State University is an Equal Opportunity Employer and does not discriminate on the basis of gender, race, religion, national origin, color, age, marital status, sexual orientation, genetic information, disability or veteran status.
Background Check: Final candidate will have consented to and successfully completed a criminal background check.
Notice to KPERS retirees applying for a position: Recent legislation changes working-after-retirement rules for both you and your employer if you go back to work for a KPERS employer. Please contact your KPERS representative or
www.kpers.org for further information on how this might affect you.
