You will work for and with one of the area's largest manufacturing companies by aggressive and progressive achievement of superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap. You will build and execute social media strategy as well as set up and optimize company pages within each social media platform.
You must have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
Duties include:
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions
Requirements:
Proven working experience in social media marketing or as a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, various social media platforms and
SEOKnowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organizational ability
Fluency in English
College graduate in related filed and/or applicable verifiable work experience.
All Applicants must be 18 years or older. Experience preferred. Benefits include Competitive Wages, Paid Health/Dental Coverage, Retirement Plan, Uniforms or work shirts for office based employees and Paid Time Off. Pre-Employment Drug Testing is required. For questions, please feel free to contact the Human Resources Department at (785)621-4075. To apply, you may fill out an application online at www.hess-services.com, stop by our office located at 2670 E. 9th Street, Hays, KS 67601 or visit your local Workforce Center. EOE.
