Marketing Director Hays Recreation Commission

Summary:
Responsible for developing and implementing a comprehensive marketing plan for the Hays Recreation Commission. Will assure adequate promotions, publicity, and marketing for all programs, activities and events offered by the Hays Recreation Commission. Will be responsible for evaluating and developing marketing strategies, planning and coordinating marketing efforts through social media, website graphic design and marketing materials.

Essential Functions:
• Works with staff to develop an organization wide marketing plan. Develops timelines to promote yearlong marketing initiatives.
• Helps produce program guide twice per year.
• Manages the organization’s social media platforms and presence
• Administers and updates the organization’s website
• Manages the organization’s email marketing and contact lists
• Attends the organization’s events and programs and takes photographs, videos, and covers them through social media
• Designs digital graphics and printed materials
• Completes data entry for customer and registration databases for effective and
efficient marketing
• Oversees video and animated graphic production
• Performs research and development of new marketing platforms
• Represents the organization at various community events, fairs, expos, etc.
• Prepares and presents annual marketing plan with budgets to the Superintendent
Additional Functions:
• Coordinates freelance photographer schedule for events and programs
• Assists in the production of newsletters (print and digital) in various divisions
• Prepares analytic reports as directed by the Superintendent
• Ability to do some non-marketing duties