Position Description: This position is responsible for the planning, creating, editing, and publishing relevant content that informs, entertains, inspires, and engages prospective students for Fort Hays State University (FHSU). Researches and creates strategies and content consistent with the University's brand and promotes its mission, goals, and objectives. Must have advanced knowledge of various social media platforms, including but not limited to Facebook, Twitter, Instagram, and YouTube. Works with the University's Assistant Director of Digital Strategy and Marketing to align inbound content and paid digital strategies to drive traffic to the website and drive recruitment goals. Must have strong organizational skills and the ability to manage multiple projects, prioritize workload, and meet deadlines. The candidate must also possess strong verbal and written skills and good judgment, initiative, and resourcefulness. Effective when working independently and with a team. This position is an on-campus position located on the campus of Fort Hays State University in Hays, KS.
Minimum Qualifications: This position requires a bachelor’s degree in Marketing or a related field. Must have at least one year of related, professional experience with social media or content marketing.
Preferred Qualifications:
· Strong background in paid and organic digital marketing strategy
· Strong written and oral communication skills
· More than one year of related experience
· Search Engine Optimization strategy experience
· Data analysis
Appointment Date: Start date will be determined after acceptance of an offer and background check clearance.
Priority Deadline: January 24, 2022. Review of applications will be immediately and continue until the position is filled.
Salary: FHSU takes into consideration a combination of candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required in the role, work location, and external market and internal value when determining a salary level for potential new employees.
Responsibilities:
· Create and edit content that is appropriate for prospective student personas.
· Assist with all digital marketing initiatives.
· Create graphics and acquire photography for use on the university social media networks.
· Monitor and maintain the University’s main social media accounts.
· Research digital marketing trends and make recommendations to keep the University’s brand engaging to prospective students, FHSU alumni, and community supporters.
· Develop and implement an editorial strategy that ensures consistency across all communication platforms.
· Define and develop strategic initiatives that work within the university's communication and marketing strategies.
· Create and publish content for the main FHSU social media accounts.
· Collaborate with University Marketing staff and other campus partners to provide high quality digital marketing performance, reliable communication, and continuous innovation.
· Perform any other related duties as required or assigned.
Required Application Documents: Applicants should submit a cover letter, resume, and names and contact information for three professional references. Applicant documents should be submitted in one PDF.
If you have questions regarding the position, please contact: Kristin Herl, 785-628-4620, or by email at
kkherl2@fhsu.edu
Notice of Non-discrimination – Fort Hays State University is an Equal Opportunity Employer and does not discriminate on the basis of gender, race, religion, national origin, color, age, marital status, sexual orientation, genetic information, disability or veteran status.
Background Check: Final candidate will have consented to and successfully completed a criminal background check.
Notice to KPERS retirees applying for a position: Recent legislation changes working-after-retirement rules for both you and your employer if you go back to work for a KPERS employer. Please contact your KPERS representative or
www.kpers.org for further information on how this might affect you.
