The Assistant Director of Marketing is a key leader responsible for developing and executing comprehensive marketing strategies that enhance Fort Hays State University’s (FHSU) visibility, student engagement, and enrollment. This role oversees marketing initiatives across multiple channels, ensuring alignment with the university’s goals for strategic enrollment growth, student retention, and brand elevation. The position requires an individual with strong project management capabilities, exceptional communication skills, and the ability to effectively balance multiple priorities. Effective when working independently and with a team.
Minimum Qualifications
This position requires a bachelor’s degree in marketing, communications, or a related field. Must have at least three years of professional experience in marketing or related field and demonstrated experience with digital marketing platforms and tools.
Preferred Qualifications
- Master’s degree in marketing, communications, or related discipline.
- Five years of professional experience in marketing or related field.
- Proficiency in SEO, web content management systems, and data analytics.
- Supervisory experience.
- Industry-related certifications such as Google Ads, Google Analytics, or HubSpot.
- Ability to analyze and articulate data
- Experience with Adobe Creative Suite, Canva, and related applications
Responsibilities
- Develop and implement marketing strategies to support student recruitment and retention goals.
- Create integrated marketing campaigns across digital, print, and traditional platforms.
- Monitor and report on key performance indicators to assess campaign effectiveness and ROI.
- Oversee SEO strategies, web presence, and user experience enhancements to maximize visibility.
- Collaborate on content development for social media, email, video, and other digital channels.
- Stay informed about emerging marketing trends and tools to ensure innovative practices.
- Lead marketing initiatives from concept to execution, meeting deadlines and quality standards.
- Serve as a project manager for cross-functional campaigns and initiatives.
- Supervise and mentor marketing team members, fostering a culture of collaboration and creativity.
- Build effective partnerships with campus departments, stakeholders, and external vendors.
- Ensure marketing efforts align with FHSU’s branding and communication standards.
- Collaborate with creative services to produce high-quality visuals and messaging.
Benefits: To review our competitive benefit package, please visit
FHSU Benefits.
Appointment Date: Start date to be determined after acceptance of an offer and completion of criminal background check.
Priority Deadline: Screening of applications will begin March 31, 2025, and will continue until the position is filled.
Application Process: To apply for this position, please visit
FHSU Careers. Only electronic applications submitted through the webpage will be accepted.
Required Application Documents: Applicants must submit a cover letter, resume, and names and contact information for three professional references.
Applicant documents should be submitted in one PDF.
If you have questions regarding the position, please contact:
Name: Kristin Herl
Phone: 785-628-4620
Community of Hays
FHSU is located in Hays, a vibrant college town of approximately 20,000, located halfway between Kansas City and Denver on Interstate 70. Hays is the regional center for education, health care, professional services, shopping, culture, and recreation for the western half of Kansas. The community boasts excellent recreational programs and facilities, including the comprehensive Center for Health Improvement, Hays Aquatic Park, Smoky Hill Country Club, Hays Municipal Golf Course, and extensive walking, running, and biking trails. Hays is within 45 minutes of two large lakes that offer great opportunities for boating, fishing, and camping. The Hays Municipal Airport provides connecting service to Denver with several flights daily. The Hays community is home to excellent Pre-K and K-12, public and private schools. With over 60 restaurants, major retail outlets, a low unemployment rate, and very short commute times, the city provides a safe, welcoming, low-cost, high-quality living environment for the residents who call "Hays, America" home.
Notice of Non-discrimination – Fort Hays State University is an Equal Opportunity Employer and does not discriminate on the basis of gender, race, religion, national origin, color, age, marital status, sexual orientation, genetic information, disability or veteran status.
Background Check: Final candidate will have consented to and successfully completed a criminal background check.
Notice to KPERS retirees applying for a position: Recent legislation changes working-after-retirement rules for both you and your employer if you go back to work for a KPERS employer. Please contact your KPERS representative or
www.kpers.org for further information on how this might affect you.
